Synthetic data
All sessions

s-3432

Simulated shopper

Oct 27, 2026, 5:26 AM UTC · mobile · search ads · Cairn Low Hiking Shoe · 10 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 240sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 19sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 48%
  4. 41m 26sExpanded specs · Cairn LowExpanded technical specsSuitability 50%
  5. 51m 32sImage 1 · Cairn LowViewed a product imageNo clear doubt 47%
  6. 62m 12sExpanded specs · Cairn LowExpanded technical specs→ the store shows Built-For Answer hereSuitability 74%
  7. 72m 21sAdded to cart · Cairn LowAdded to cartSuitability 74%
  8. 82m 39sViewed cartViewed cart (saw shipping cost)Suitability 85%
  9. 93m 08sCheckout startedStarted checkoutSuitability 85%
  10. 3m 37sPurchased

Final guess

Suitability85%
Fit
<1%
Suitability
85%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
3%
No clear doubt
11%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.