Synthetic data
All sessions

s-3433

Simulated shopper

Nov 2, 2026, 10:10 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 55%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 00sExpanded returns · Cairn MidExpanded returns policyFit 47%
  3. 31m 36sExpanded shipping · Cairn MidExpanded shipping infoDelivery 72%
  4. 42m 16sViewed Cairn LowViewed a product page · Switched to a similar productDelivery 41%
  5. 52m 25sOpened reviews · Cairn LowOpened reviewsDelivery 45%
  6. 62m 55sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 98%
  7. 73m 05sAdded to cart · Cairn LowAdded to cartDelivery 97%
  8. 83m 34sCheckout startedStarted checkoutDelivery 97%
  9. 94m 09sOpened reviews · Cairn LowOpened reviewsDelivery 96%
  10. 104m 39sViewed cartViewed cart (saw shipping cost)Delivery 99%
  11. 115m 01sOpened reviews · Cairn LowOpened reviewsDelivery 98%
  12. 125m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  13. 135m 21sCheckout startedStarted checkoutDelivery >99%
  14. 145m 32sDelivery check · ZIP 22796Checked delivery date by ZIPDelivery >99%
  15. 5m 52sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.