Synthetic data
All sessions

s-3434

Simulated shopper

Oct 30, 2026, 9:45 AM UTC · desktop · organic · Kettle Ti Stove Kit · 13 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 257sOpened reviews · Kettle TiOpened reviewsSuitability 39%
  3. 31m 01sAdded to cart · Kettle TiAdded to cartSuitability 39%
  4. 41m 21sViewed cartViewed cart (saw shipping cost)Value 41%
  5. 51m 31sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  6. 61m 42sSearch “sale”Searched for deals / priceValue >99%
  7. 72m 00sAdded to cart · Kettle TiAdded to cartValue >99%
  8. 82m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 56sRemoved from cart · Kettle TiRemoved from cartValue >99%
  10. 103m 05sAdded to cart · Kettle TiAdded to cartValue >99%
  11. 113m 35sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 44sCheckout startedStarted checkoutValue >99%
  13. 4m 04sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.