Synthetic data
All sessions

s-3437

Simulated shopper

Nov 1, 2026, 10:05 PM UTC · desktop · email · Lumen 400 Headlamp · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 257sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 07sExpanded materials · Lumen 400Expanded materialsNo clear doubt 55%
  4. 41m 39sExpanded materials · Lumen 400Expanded materialsDurability 53%
  5. 51m 49sExpanded specs · Lumen 400Expanded technical specsSuitability 53%
  6. 62m 16sSearch “durable hiking boots”Searched for durability / warranty→ the store shows Durability Proof hereDurability 76%
  7. 72m 24sImage 2 · Lumen 400Viewed a product imageDurability 62%
  8. 82m 58sImage 3 · Lumen 400Viewed a product imageDurability 45%
  9. 93m 08sBrowsed catalogBrowsed the catalogNo clear doubt 68%
  10. 103m 29sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 68%
  11. 3m 42sLeft the store

Final guess

No clear doubt68%
Fit
<1%
Suitability
25%
Durability
7%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
68%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs ×21.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.