Synthetic data
All sessions

s-3438

Simulated shopper

Nov 2, 2026, 4:05 AM UTC · mobile · search ads · Kettle Ti Stove Kit · 16 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 31m 07sBrowsed catalogBrowsed the catalogNo clear doubt 65%
  4. 41m 17sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 63%
  5. 51m 34sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 69%
  6. 61m 45sExpanded specs · Kettle TiExpanded technical specsNo clear doubt 61%
  7. 72m 15sOpened reviews · Kettle TiOpened reviews→ the store shows Built-For Answer hereSuitability 64%
  8. 82m 44sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  9. 93m 09sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  10. 103m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  11. 113m 56sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  12. 124m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 134m 38sSearch “headlamp”Searched the catalogSuitability >99%
  14. 145m 16sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  15. 155m 42sAdded to cart · Kettle TiAdded to cartSuitability >99%
  16. 6m 12sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×41.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.