All sessions
s-3441
Simulated shopperOct 31, 2026, 4:23 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 4 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Cairn MidViewed a product pageFit 27%
- 253sOpened reviews · Cairn MidOpened reviewsFit 40%
- 31m 03sBrowsed catalogBrowsed the catalogFit 32%
- 1m 29sLeft the store
Final guess
Fit32%
Fit
32%
Suitability
9%
Durability
11%
Value
17%
Delivery
8%
Choice
6%
No clear doubt
16%
Why fithow much likelier
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.