Synthetic data
All sessions

s-3442

Simulated shopper

Nov 2, 2026, 4:12 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 17 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 250sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 30sReviews filtered: valueFiltered reviews by valueValue 74%
  4. 41m 35sImage 1 · Cairn MidViewed a product imageValue 53%
  5. 51m 46sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Value Breakdown hereValue 65%
  6. 61m 59sOpened reviews · Cairn LowOpened reviewsValue 72%
  7. 72m 20sReviews filtered: valueFiltered reviews by valueValue 98%
  8. 82m 38sOpened reviews · Cairn LowOpened reviewsValue 98%
  9. 92m 43sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 102m 50sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 26sExpanded shipping · Cairn LowExpanded shipping infoValue >99%
  12. 123m 51sOpened reviews · Cairn LowOpened reviewsValue >99%
  13. 134m 01sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 38sOpened reviews · Cairn LowOpened reviewsValue >99%
  15. 155m 08sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 13sAdded to cart · Cairn LowAdded to cartValue >99%
  17. 5m 36sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×518.9×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.