Synthetic data
All sessions

s-3445

Simulated shopper

Oct 29, 2026, 12:01 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 38%
  3. 31m 02sBrowsed catalogBrowsed the catalogNo clear doubt 60%
  4. 41m 38sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 78%
  5. 52m 09sBrowsed catalogBrowsed the catalogNo clear doubt 90%
  6. 62m 37sSorted: price ascSorted by lowest priceNo clear doubt 91%
  7. 72m 46sSearch “jacket”Searched the catalogNo clear doubt 97%
  8. 3m 04sLeft the store

Final guess

No clear doubt97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
<1%
Choice
<1%
No clear doubt
97%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.