Synthetic data
All sessions

s-3446

Simulated shopper

Nov 1, 2026, 5:47 PM UTC · desktop · search ads · Squall Pro 3L Shell · 11 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall ProViewed a product pageChoice 29%
  2. 238sBrowsed catalogBrowsed the catalogValue 34%
  3. 31m 01sSearch “boots”Searched the catalogNo clear doubt 55%
  4. 41m 37sCompare + Squall ProAdded a product to compareChoice 63%
  5. 51m 41sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  6. 61m 57sAdded to cart · Squall ProAdded to cartChoice 90%
  7. 72m 14sViewed cartViewed cart (saw shipping cost)Choice 59%
  8. 82m 44sOpened reviews · Squall ProOpened reviewsValue 59%
  9. 92m 59sOpened reviews · Squall ProOpened reviewsValue 74%
  10. 103m 14sReviews filtered: valueFiltered reviews by valueValue 99%
  11. 3m 27sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.