Synthetic data
All sessions

s-3448

Simulated shopper

Oct 24, 2026, 5:29 AM UTC · mobile · organic · Lumen 400 Headlamp · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 34sAdded to cart · Lumen 400Added to cartNo clear doubt 55%
  4. 42m 06sViewed cartViewed cart (saw shipping cost)Value 51%
  5. 52m 32sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 96%
  6. 62m 35sBrowsed catalogBrowsed the catalogValue 97%
  7. 73m 03sSearch “express delivery”Searched for shipping / deliveryValue 53%
  8. 83m 15sDelivery check · ZIP 68934Checked delivery date by ZIPDelivery 97%
  9. 93m 25sDelivery check · ZIP 19770Checked delivery date by ZIPDelivery >99%
  10. 103m 37sOpened reviews · Lumen 400Opened reviewsDelivery >99%
  11. 113m 48sAdded to cart · Lumen 400Added to cartDelivery >99%
  12. 124m 03sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 134m 26sRemoved from cart · Lumen 400Removed from cartDelivery 97%
  14. 144m 32sOpened reviews · Lumen 400Opened reviewsDelivery 96%
  15. 154m 39sReviews filtered: valueFiltered reviews by valueDelivery 65%
  16. 165m 18sExpanded shipping · Lumen 400Expanded shipping infoDelivery 98%
  17. 5m 28sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
2%
Delivery
98%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.