Synthetic data
All sessions

s-3449

Simulated shopper

Oct 25, 2026, 7:45 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 17sBrowsed catalogBrowsed the catalogNo clear doubt 54%
  4. 41m 46sSorted: price ascSorted by lowest priceValue 54%
  5. 52m 07sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 71%
  6. 62m 25sOpened reviews · Cairn LowOpened reviewsNo clear doubt 45%
  7. 72m 49sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 55%
  8. 82m 52sSize 9 · Cairn LowSelected a sizeNo clear doubt 61%
  9. 93m 16sViewed Merino 200Viewed a product pageNo clear doubt 75%
  10. 3m 32sLeft the store

Final guess

No clear doubt75%
Fit
15%
Suitability
<1%
Durability
6%
Value
3%
Delivery
2%
Choice
<1%
No clear doubt
75%
Why no clear doubthow much likelier
  • Browsed the catalog ×22.3×
  • Viewed a product page ×21.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.