Synthetic data
All sessions

s-3450

Simulated shopper

Nov 2, 2026, 9:57 AM UTC · mobile · email · Squall 2.5L Rain Shell · 10 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 239sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 351sViewed Squall ProViewed a product page · Switched to a similar productChoice 65%
  4. 41m 20sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 51m 40sImage 1 · Squall 2.5LViewed a product imageChoice 99%
  6. 61m 43sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 00sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  8. 82m 11sViewed cartViewed cart (saw shipping cost)Choice >99%
  9. 92m 17sCheckout startedStarted checkoutChoice >99%
  10. 2m 26sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.