Synthetic data
All sessions

s-3451

Simulated shopper

Oct 21, 2026, 12:08 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 238sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 16sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 47sOpened reviews · Merino 200Opened reviewsNo clear doubt 30%
  5. 52m 04sReviews filtered: valueFiltered reviews by valueValue 64%
  6. 62m 42sSearch “headlamp”Searched the catalogValue 42%
  7. 73m 18sSize guide · Merino 200Opened the size guideNo clear doubt 38%
  8. 83m 54sExpanded specs · Merino 200Expanded technical specsNo clear doubt 62%
  9. 94m 01sImage 2 · Merino 200Viewed a product imageNo clear doubt 77%
  10. 4m 15sLeft the store

Final guess

No clear doubt77%
Fit
12%
Suitability
8%
Durability
1%
Value
2%
Delivery
<1%
Choice
<1%
No clear doubt
77%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.