Synthetic data
All sessions

s-3453

Simulated shopper

Oct 30, 2026, 4:01 PM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 09sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 33sCompare + Talus TrailAdded a product to compareChoice 74%
  4. 41m 52sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 52m 10sAdded to cart · Talus TrailAdded to cartChoice 95%
  6. 62m 34sViewed cartViewed cart (saw shipping cost)Choice 82%
  7. 72m 41sSearch “discount code”Searched for deals / priceValue 86%
  8. 83m 15sBrowsed catalogBrowsed the catalogValue 93%
  9. 93m 40sSorted: price ascSorted by lowest priceValue 99%
  10. 103m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 10sPromo field focusedClicked into the promo-code fieldValue >99%
  12. 4m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.