Synthetic data
All sessions

s-3454

Simulated shopper

Oct 22, 2026, 9:47 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sViewed Squall ProViewed a product page · Switched to a similar productChoice 77%
  3. 31m 26sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  4. 41m 56sAdded to cart · Squall 2.5LAdded to cartChoice 99%
  5. 52m 08sViewed cartViewed cart (saw shipping cost)Choice 97%
  6. 62m 32sPromo field focusedClicked into the promo-code fieldValue 56%
  7. 73m 04sAdded to cart · Squall 2.5LAdded to cartValue 56%
  8. 83m 43sViewed cartViewed cart (saw shipping cost)Value 90%
  9. 93m 51sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  10. 104m 17sBrowsed catalogBrowsed the catalogValue >99%
  11. 114m 32sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 97%
  12. 124m 38sAdded to cart · Squall 2.5LAdded to cartValue 97%
  13. 4m 43sLeft the store

Final guess

Value97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
<1%
Choice
3%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×31.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.