Synthetic data
All sessions

s-3455

Simulated shopper

Oct 30, 2026, 7:05 AM UTC · mobile · search ads · Ridgeback 38L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 236sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 15sSearch “does it run small”Searched for sizing / fitFit 72%
  4. 41m 37sOpened reviews · Ridgeback 38LOpened reviewsFit 82%
  5. 51m 55sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 62m 04sImage 1 · Ridgeback 38LViewed a product imageFit 99%
  7. 72m 16sOpened reviews · Ridgeback 38LOpened reviewsFit 99%
  8. 82m 36sOpened reviews · Ridgeback 38LOpened reviewsFit 99%
  9. 92m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 12sExpanded returns · Ridgeback 38LExpanded returns policyFit >99%
  11. 113m 27sSorted: price descRe-sorted the catalogFit >99%
  12. 123m 49sBrowsed catalogBrowsed the catalogFit >99%
  13. 134m 14sOpened reviews · Ridgeback 38LOpened reviewsFit >99%
  14. 144m 23sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 154m 56sViewed Ridgeback 48LViewed a product page · Switched to a similar productFit >99%
  16. 165m 18sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  17. 175m 25sReviews filtered: fitFiltered reviews by fitFit >99%
  18. 5m 48sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×424.4×
  • Searched for sizing / fit9.3×
  • Opened reviews ×51.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.