Synthetic data
All sessions

s-3456

Simulated shopper

Nov 1, 2026, 5:38 AM UTC · mobile · email · Squall Pro 3L Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 237sViewed Squall ProViewed a product pageValue 34%
  3. 31m 11sOpened reviews · Squall ProOpened reviewsValue 41%
  4. 41m 21sReviews filtered: deliveryFiltered reviews by shippingDelivery 78%
  5. 51m 58sExpanded shipping · Squall ProExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  6. 62m 19sDelivery check · ZIP 98285Checked delivery date by ZIPDelivery >99%
  7. 72m 24sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  8. 82m 39sDelivery check · ZIP 60620Checked delivery date by ZIPDelivery >99%
  9. 93m 02sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  10. 103m 12sExpanded returns · Squall ProExpanded returns policyDelivery >99%
  11. 113m 16sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  12. 123m 45sDelivery check · ZIP 21585Checked delivery date by ZIPDelivery >99%
  13. 134m 09sExpanded shipping · Squall ProExpanded shipping infoDelivery >99%
  14. 144m 34sOpened reviews · Squall ProOpened reviewsDelivery >99%
  15. 155m 01sReviews filtered: valueFiltered reviews by valueDelivery >99%
  16. 5m 28sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP ×321.1×
  • Filtered reviews by shipping42.3×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.