Synthetic data
All sessions

s-3457

Simulated shopper

Oct 23, 2026, 9:08 PM UTC · mobile · email · Squall Pro 3L Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 250sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 00sCompare + Squall ProAdded a product to compareChoice 76%
  4. 41m 19sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 38sOpened reviews · Squall ProOpened reviewsChoice 87%
  6. 62m 02sReviews filtered: fitFiltered reviews by fitChoice 88%
  7. 72m 38sExpanded warranty · Squall ProExpanded warrantyChoice 82%
  8. 83m 06sExpanded warranty · Squall ProExpanded warrantyDurability 44%
  9. 3m 18sLeft the store

Final guess

Durability44%
Fit
2%
Suitability
6%
Durability
44%
Value
4%
Delivery
<1%
Choice
44%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.