Synthetic data
All sessions

s-3461

Simulated shopper

Oct 30, 2026, 12:06 PM UTC · mobile · paid social · Driftwood 2P Tent · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 238sSearch “boots”Searched the catalogNo clear doubt 51%
  3. 357sDelivery check · ZIP 70050Checked delivery date by ZIPDelivery 81%
  4. 41m 36sBrowsed catalogBrowsed the catalogDelivery 70%
  5. 51m 54sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 55%
  6. 62m 26sOpened reviews · Driftwood 2POpened reviewsDelivery 58%
  7. 72m 53sReviews filtered: valueFiltered reviews by value→ the store shows Delivery Promise hereDelivery 62%
  8. 3m 01sLeft the store

Final guess

Delivery62%
Fit
<1%
Suitability
1%
Durability
1%
Value
6%
Delivery
62%
Choice
<1%
No clear doubt
29%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.