Synthetic data
All sessions

s-3465

Simulated shopper

Oct 23, 2026, 12:45 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 343sDelivery check · ZIP 79947Checked delivery date by ZIPDelivery 62%
  4. 41m 00sDelivery check · ZIP 76332Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 19sDelivery check · ZIP 28392Checked delivery date by ZIPDelivery >99%
  6. 61m 23sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  7. 71m 53sExpanded shipping · Cairn MidExpanded shipping infoDelivery >99%
  8. 82m 06sDelivery check · ZIP 55521Checked delivery date by ZIPDelivery >99%
  9. 92m 17sDelivery check · ZIP 66221Checked delivery date by ZIPDelivery >99%
  10. 2m 46sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×521.1×
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.