Synthetic data
All sessions

s-3469

Simulated shopper

Oct 27, 2026, 12:24 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Merino 200Viewed a product pageFit 22%
  2. 216sDelivery check · ZIP 44622Checked delivery date by ZIPDelivery 63%
  3. 334sSorted: featuredRe-sorted the catalogDelivery 58%
  4. 459sAdded to cart · Merino 200Added to cartDelivery 58%
  5. 51m 06sExpanded shipping · Merino 200Expanded shipping info→ the store shows Delivery Promise hereDelivery 91%
  6. 61m 14sViewed Ridgeback 48LViewed a product pageDelivery 85%
  7. 71m 37sViewed cartViewed cart (saw shipping cost)Delivery 98%
  8. 81m 55sCheckout startedStarted checkoutDelivery 98%
  9. 2m 25sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.