Synthetic data
All sessions

s-3470

Simulated shopper

Oct 27, 2026, 6:47 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn MidViewed a product pageFit 27%
  2. 248sExpanded warranty · Cairn MidExpanded warrantyDurability 57%
  3. 355sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 92%
  4. 41m 15sExpanded materials · Cairn MidExpanded materialsDurability 98%
  5. 1m 38sLeft the store

Final guess

Durability98%
Fit
<1%
Suitability
<1%
Durability
98%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.