Synthetic data
All sessions

s-3472

Simulated shopper

Nov 1, 2026, 5:17 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 327sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 450sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 51m 26sBrowsed catalogBrowsed the catalogValue 91%
  6. 61m 35sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  7. 71m 52sSearch “best backpacking pack”Searched to compare optionsValue 94%
  8. 81m 56sOpened comparisonOpened the comparisonValue 51%
  9. 92m 08sAdded to cart · Squall 2.5LAdded to cartValue 51%
  10. 102m 27sViewed cartViewed cart (saw shipping cost)Value 88%
  11. 112m 47sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  12. 123m 12sAdded to cart · Squall 2.5LAdded to cartValue >99%
  13. 3m 23sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.