Synthetic data
All sessions

s-3473

Simulated shopper

Oct 21, 2026, 11:16 AM UTC · mobile · email · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 256sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 19sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 42sExpanded shipping · Cairn MidExpanded shipping info→ the store shows Delivery Promise hereDelivery 88%
  5. 51m 54sExpanded materials · Cairn MidExpanded materialsDelivery 70%
  6. 2m 00sLeft the store

Final guess

Delivery70%
Fit
1%
Suitability
1%
Durability
2%
Value
<1%
Delivery
70%
Choice
<1%
No clear doubt
26%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.