Synthetic data
All sessions

s-3476

Simulated shopper

Oct 26, 2026, 5:22 AM UTC · desktop · paid social · Ridgeback 48L Pack · 16 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 237sCompare + Ridgeback 48LAdded a product to compareChoice 87%
  3. 355sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 41m 24sExpanded specs · Ridgeback 48LExpanded technical specsChoice 97%
  5. 52m 03sOpened reviews · Ridgeback 48LOpened reviewsChoice 90%
  6. 62m 10sCompare + Ridgeback 48LAdded a product to compareChoice 98%
  7. 72m 32sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  8. 83m 01sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  9. 93m 21sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 50sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  11. 114m 20sBrowsed catalogBrowsed the catalogChoice >99%
  12. 124m 35sSorted: price ascSorted by lowest priceChoice >99%
  13. 135m 13sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  14. 145m 17sViewed Squall 2.5LViewed a product pageChoice >99%
  15. 155m 33sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  16. 6m 00sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.