Synthetic data
All sessions

s-3477

Simulated shopper

Oct 24, 2026, 9:53 AM UTC · desktop · search ads · Ridgeback 38L Pack · 11 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 256sOpened reviews · Ridgeback 38LOpened reviewsFit 30%
  3. 31m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  4. 41m 35sSorted: price descRe-sorted the catalogSuitability 95%
  5. 51m 39sOpened reviews · Ridgeback 38LOpened reviewsSuitability 97%
  6. 61m 42sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 20sExpanded specs · Ridgeback 38LExpanded technical specsSuitability >99%
  8. 82m 46sAdded to cart · Ridgeback 38LAdded to cartSuitability >99%
  9. 92m 56sViewed cartViewed cart (saw shipping cost)Suitability >99%
  10. 103m 05sCheckout startedStarted checkoutSuitability >99%
  11. 3m 18sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.