Synthetic data
All sessions

s-3478

Simulated shopper

Nov 2, 2026, 8:44 PM UTC · desktop · email · Merino 200 Base Layer Crew · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 28sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 42m 03sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 52m 33sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability >99%
  6. 63m 04sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 73m 23sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 83m 34sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 42sOpened reviews · Merino 200Opened reviewsDurability >99%
  10. 104m 11sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 114m 22sViewed Kettle TiViewed a product pageDurability >99%
  12. 4m 35sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty15.6×
  • Opened reviews ×41.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.