Synthetic data
All sessions

s-3481

Simulated shopper

Oct 26, 2026, 6:51 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 246sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 22sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 63%
  4. 41m 42sExpanded shipping · Emberline 20°FExpanded shipping infoNo clear doubt 59%
  5. 51m 56sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 59%
  6. 62m 05sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 77%
  7. 72m 34sPromo field focusedClicked into the promo-code fieldDelivery 66%
  8. 82m 45sDelivery check · ZIP 65460Checked delivery date by ZIPDelivery 99%
  9. 93m 10sDelivery check · ZIP 23817Checked delivery date by ZIPDelivery >99%
  10. 103m 19sImage 2 · Emberline 20°FViewed a product imageDelivery >99%
  11. 113m 46sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  12. 124m 22sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  13. 134m 35sReviews filtered: valueFiltered reviews by valueDelivery 99%
  14. 4m 40sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.