Synthetic data
All sessions

s-3482

Simulated shopper

Oct 26, 2026, 2:28 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 254sViewed Cairn LowViewed a product pageNo clear doubt 50%
  3. 31m 16sExpanded shipping · Cairn LowExpanded shipping infoDelivery 41%
  4. 41m 23sBrowsed catalogBrowsed the catalogNo clear doubt 52%
  5. 51m 36sOpened reviews · Cairn LowOpened reviewsDelivery 40%
  6. 61m 52sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  7. 72m 02sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 67%
  8. 2m 08sLeft the store

Final guess

No clear doubt67%
Fit
3%
Suitability
15%
Durability
1%
Value
1%
Delivery
10%
Choice
4%
No clear doubt
67%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.