Synthetic data
All sessions

s-3484

Simulated shopper

Oct 27, 2026, 5:46 PM UTC · desktop · organic · Talus Trail Runner · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 15sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 27sReviews filtered: fitFiltered reviews by fitFit 75%
  5. 51m 50sOpened reviews · Talus TrailOpened reviewsFit 76%
  6. 62m 23sOpened reviews · Talus TrailOpened reviewsFit 75%
  7. 72m 55sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  8. 83m 19sOpened reviews · Talus TrailOpened reviewsFit 98%
  9. 93m 36sReviews filtered: suitabilityFiltered reviews by performanceFit 73%
  10. 104m 13sExpanded specs · Talus TrailExpanded technical specsSuitability 81%
  11. 114m 30sExpanded materials · Talus TrailExpanded materialsSuitability 92%
  12. 124m 36sImage 1 · Talus TrailViewed a product imageSuitability 93%
  13. 134m 46sBrowsed catalogBrowsed the catalogSuitability 93%
  14. 145m 01sBrowsed catalogBrowsed the catalogSuitability 94%
  15. 5m 05sLeft the store

Final guess

Suitability94%
Fit
6%
Suitability
94%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.