Synthetic data
All sessions

s-3487

Simulated shopper

Oct 22, 2026, 2:00 PM UTC · mobile · organic · Talus Trail Runner · 16 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 246sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 13sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 35sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  5. 51m 58sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 62m 02sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 21sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 82m 45sCompare + Talus TrailAdded a product to compareChoice >99%
  9. 93m 23sCompare + Cairn LowAdded a product to compareChoice >99%
  10. 103m 37sOpened reviews · Talus TrailOpened reviewsChoice >99%
  11. 114m 12sImage 1 · Talus TrailViewed a product imageChoice >99%
  12. 124m 28sOpened reviews · Talus TrailOpened reviewsChoice >99%
  13. 134m 34sCompare + Talus TrailAdded a product to compareChoice >99%
  14. 144m 44sCompare + Cairn LowAdded a product to compareChoice >99%
  15. 155m 14sAdded to cart · Talus TrailAdded to cartChoice >99%
  16. 5m 44sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×522.8×
  • Switched to a similar product ×68.6×
  • Added a product to compare ×411.5×
  • Viewed a product page ×71.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.