Synthetic data
All sessions

s-3488

Simulated shopper

Oct 22, 2026, 8:39 PM UTC · desktop · organic · Talus Trail Runner · 17 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 06sSearch “fuel canister compatible”Searched for a use-case or specSuitability 73%
  4. 41m 45sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 96%
  5. 52m 13sExpanded specs · Talus TrailExpanded technical specsSuitability 99%
  6. 62m 31sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  7. 72m 43sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  8. 82m 55sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  9. 92m 59sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 103m 30sViewed Cairn LowViewed a product page · Switched to a similar productSuitability >99%
  11. 114m 05sViewed Ridgeback 38LViewed a product pageSuitability >99%
  12. 124m 29sCompare + Ridgeback 38LAdded a product to compareSuitability >99%
  13. 134m 44sCompare + Ridgeback 48LAdded a product to compareSuitability >99%
  14. 145m 05sExpanded materials · Ridgeback 38LExpanded materialsSuitability >99%
  15. 155m 27sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  16. 165m 51sAdded to cart · Talus TrailAdded to cartSuitability >99%
  17. 5m 57sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.