Synthetic data
All sessions

s-3490

Simulated shopper

Oct 22, 2026, 3:35 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 20 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Cairn LowViewed a product pageChoice 31%
  2. 257sCompare + Cairn LowAdded a product to compareChoice 84%
  3. 31m 22sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  4. 41m 48sSize 10 · Cairn LowSelected a sizeChoice 95%
  5. 52m 14sSize guide · Cairn LowOpened the size guideChoice 88%
  6. 62m 44sBrowsed catalogBrowsed the catalogChoice 85%
  7. 73m 08sImage 1 · Cairn LowViewed a product imageChoice 84%
  8. 83m 22sViewed Squall 2.5LViewed a product pageChoice 89%
  9. 93m 50sOpened reviews · Squall 2.5LOpened reviewsChoice 72%
  10. 104m 22sReviews filtered: fitFiltered reviews by fitFit 86%
  11. 114m 36sOpened reviews · Squall 2.5LOpened reviewsFit 95%
  12. 124m 47sBrowsed catalogBrowsed the catalogFit 95%
  13. 134m 53sBrowsed catalogBrowsed the catalogFit 96%
  14. 145m 24sSorted: price ascSorted by lowest priceFit 90%
  15. 155m 32sOpened reviews · Squall 2.5LOpened reviewsFit 94%
  16. 166m 11sReviews filtered: valueFiltered reviews by valueValue 85%
  17. 176m 18sAdded to cart · Squall 2.5LAdded to cartValue 85%
  18. 186m 31sViewed cartViewed cart (saw shipping cost)Value 97%
  19. 196m 35sCheckout startedStarted checkoutValue 97%
  20. 6m 39sPurchased

Final guess

Value97%
Fit
3%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.