Synthetic data
All sessions

s-3491

Simulated shopper

Oct 23, 2026, 2:41 AM UTC · mobile · paid social · Talus Trail Runner · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 349sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 08sCompare + Talus TrailAdded a product to compareChoice 66%
  5. 51m 16sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 93%
  6. 61m 42sImage 2 · Talus TrailViewed a product imageChoice 92%
  7. 71m 48sImage 3 · Talus TrailViewed a product imageChoice 90%
  8. 82m 15sSearch “jacket”Searched the catalogChoice 89%
  9. 2m 25sLeft the store

Final guess

Choice89%
Fit
<1%
Suitability
9%
Durability
<1%
Value
1%
Delivery
<1%
Choice
89%
No clear doubt
2%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.