Synthetic data
All sessions

s-3493

Simulated shopper

Oct 26, 2026, 2:40 PM UTC · mobile · search ads · Squall Pro 3L Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 04sViewed Cairn MidViewed a product pageChoice 33%
  3. 31m 11sViewed Squall ProViewed a product page · Switched to a similar productChoice 81%
  4. 41m 36sExpanded specs · Squall ProExpanded technical specs→ the store shows Decision Helper hereChoice 86%
  5. 52m 03sSearch “boots”Searched the catalogChoice 73%
  6. 62m 21sImage 1 · Squall ProViewed a product imageChoice 56%
  7. 2m 46sLeft the store

Final guess

Choice56%
Fit
<1%
Suitability
3%
Durability
<1%
Value
1%
Delivery
<1%
Choice
56%
No clear doubt
40%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.