Synthetic data
All sessions

s-3494

Simulated shopper

Oct 25, 2026, 6:50 AM UTC · mobile · paid social · Driftwood 2P Tent · 10 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 236sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 06sDelivery check · ZIP 78938Checked delivery date by ZIPDelivery 81%
  4. 41m 36sImage 1 · Driftwood 2PViewed a product imageDelivery 61%
  5. 52m 03sDelivery check · ZIP 75794Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 94%
  6. 62m 33sAdded to cart · Driftwood 2PAdded to cartDelivery 94%
  7. 72m 39sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 82m 53sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  9. 93m 24sReviews filtered: valueFiltered reviews by valueDelivery 99%
  10. 3m 31sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.