Synthetic data
All sessions

s-3495

Simulated shopper

Oct 21, 2026, 9:22 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 224sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 334sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 08sOpened reviews · Merino 200Opened reviewsDurability 39%
  5. 51m 38sExpanded returns · Merino 200Expanded returns policyFit 47%
  6. 61m 41sExpanded warranty · Merino 200Expanded warrantyDurability 93%
  7. 71m 58sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 99%
  8. 82m 11sExpanded warranty · Merino 200Expanded warrantyDurability >99%
  9. 2m 27sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.