All sessions
s-3499
Simulated shopperOct 28, 2026, 8:44 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 14 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 21m 18sViewed Merino 200Viewed a product pageNo clear doubt 36%
- 31m 29sAdded to cart · Merino 200Added to cartNo clear doubt 36%
- 41m 39sViewed cartViewed cart (saw shipping cost)Value 57%
- 52m 01sOpened reviews · Merino 200Opened reviewsValue 55%
- 62m 28sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 96%
- 73m 07sOpened reviews · Merino 200Opened reviewsValue 95%
- 83m 14sReviews filtered: valueFiltered reviews by valueValue >99%
- 93m 22sOpened reviews · Merino 200Opened reviewsValue >99%
- 103m 31sViewed Emberline 20°FViewed a product pageValue >99%
- 113m 37sAdded to cart · Emberline 20°FAdded to cartValue >99%
- 123m 44sViewed cartViewed cart (saw shipping cost)Value >99%
- 134m 22sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
- 4m 44sLeft the store
Final guess
Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Filtered reviews by value ×218.9×
- Removed from cart46.2×
- Viewed cart (saw shipping cost) ×24.1×
- Browsed the catalog1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.