Synthetic data
All sessions

s-3500

Simulated shopper

Oct 23, 2026, 8:47 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Cairn MidViewed a product pageFit 27%
  2. 236sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 07sBrowsed catalogBrowsed the catalogChoice 57%
  4. 41m 46sAdded to cart · Cairn LowAdded to cartChoice 66%
  5. 51m 55sViewed cartViewed cart (saw shipping cost)Value 53%
  6. 62m 03sOpened reviews · Cairn LowOpened reviews→ the store shows Value Breakdown hereValue 70%
  7. 72m 22sReviews filtered: deliveryFiltered reviews by shippingDelivery 56%
  8. 82m 34sSearch “jacket”Searched the catalogDelivery 69%
  9. 92m 44sViewed cartViewed cart (saw shipping cost)Delivery 68%
  10. 102m 55sViewed Merino 200Viewed a product pageDelivery 69%
  11. 113m 34sImage 1 · Merino 200Viewed a product imageDelivery 75%
  12. 124m 09sExpanded shipping · Merino 200Expanded shipping infoDelivery 98%
  13. 134m 38sOpened reviews · Merino 200Opened reviewsDelivery 98%
  14. 144m 46sSearch “headlamp”Searched the catalogDelivery 99%
  15. 5m 09sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.