Synthetic data
All sessions

s-3501

Simulated shopper

Oct 20, 2026, 12:08 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 254sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 358sCompare + Cairn MidAdded a product to compareChoice 76%
  4. 41m 32sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 49sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue 89%
  6. 61m 57sOpened reviews · Cairn MidOpened reviewsValue 91%
  7. 72m 21sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 31sAdded to cart · Cairn MidAdded to cartValue >99%
  9. 3m 00sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.