Synthetic data
All sessions

s-3502

Simulated shopper

Oct 29, 2026, 6:07 PM UTC · desktop · email · Driftwood 2P Tent · 13 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 30%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 02sSearch “express delivery”Searched for shipping / deliveryDelivery 92%
  4. 41m 10sAdded to cart · Driftwood 2PAdded to cartDelivery 92%
  5. 51m 14sCheckout startedStarted checkoutDelivery 92%
  6. 61m 53sOpened reviews · Driftwood 2POpened reviewsDelivery 91%
  7. 72m 13sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery >99%
  8. 82m 28sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 93m 02sSearch “boots”Searched the catalogDelivery >99%
  10. 103m 22sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  11. 113m 41sImage 1 · Driftwood 2PViewed a product imageDelivery >99%
  12. 123m 58sDelivery check · ZIP 63599Checked delivery date by ZIPDelivery >99%
  13. 4m 12sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Searched for shipping / delivery38.1×
  • Checked delivery date by ZIP21.1×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.