Synthetic data
All sessions

s-3503

Simulated shopper

Oct 20, 2026, 12:08 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 29sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 337sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
  4. 41m 12sViewed Cairn LowViewed a product page · Switched to a similar productChoice 46%
  5. 51m 26sOpened reviews · Cairn LowOpened reviewsChoice 38%
  6. 61m 39sExpanded specs · Cairn LowExpanded technical specsChoice 51%
  7. 72m 10sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  8. 82m 41sImage 2 · Cairn MidViewed a product imageChoice 99%
  9. 93m 18sImage 3 · Cairn MidViewed a product imageChoice 98%
  10. 103m 26sViewed Merino 200Viewed a product pageChoice 97%
  11. 113m 39sAdded to cart · Merino 200Added to cartChoice 97%
  12. 123m 58sViewed cartViewed cart (saw shipping cost)Choice 98%
  13. 134m 11sPromo field focusedClicked into the promo-code fieldChoice 90%
  14. 144m 22sCompare + Merino 200Added a product to compareChoice 98%
  15. 154m 28sSearch “which tent”Searched to compare optionsChoice >99%
  16. 4m 35sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Added a product to compare11.5×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.