Synthetic data
All sessions

s-3504

Simulated shopper

Oct 24, 2026, 6:36 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Cairn MidViewed a product pageFit 27%
  2. 241sExpanded shipping · Cairn MidExpanded shipping infoDelivery 57%
  3. 351sOpened reviews · Cairn MidOpened reviewsDelivery 55%
  4. 41m 02sSize 10 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 74%
  5. 51m 31sImage 1 · Cairn MidViewed a product imageFit 77%
  6. 1m 58sLeft the store

Final guess

Fit77%
Fit
77%
Suitability
2%
Durability
1%
Value
<1%
Delivery
10%
Choice
1%
No clear doubt
10%
Why fithow much likelier
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.