Synthetic data
All sessions

s-3505

Simulated shopper

Oct 31, 2026, 7:31 AM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Cairn MidViewed a product pageFit 27%
  2. 236sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 05sDelivery check · ZIP 39807Checked delivery date by ZIPDelivery 64%
  4. 1m 15sLeft the store

Final guess

Delivery64%
Fit
17%
Suitability
3%
Durability
6%
Value
3%
Delivery
64%
Choice
2%
No clear doubt
6%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.