Synthetic data
All sessions

s-3506

Simulated shopper

Nov 1, 2026, 1:17 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 13 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 00sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 08sSize S · Merino 200Selected a sizeFit 63%
  4. 41m 18sSearch “boots”Searched the catalogFit 46%
  5. 51m 33sExpanded returns · Merino 200Expanded returns policyFit 64%
  6. 61m 46sExpanded returns · Merino 200Expanded returns policyFit 76%
  7. 72m 09sSize M · Merino 200Changed size selection→ the store shows Fit Confidence hereFit >99%
  8. 82m 33sExpanded returns · Merino 200Expanded returns policyFit >99%
  9. 93m 08sSize L · Merino 200Changed size selectionFit >99%
  10. 103m 39sSize guide · Merino 200Opened the size guideFit >99%
  11. 114m 19sViewed Squall 2.5LViewed a product pageFit >99%
  12. 124m 38sAdded to cart · Merino 200Added to cartFit >99%
  13. 5m 07sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection ×2106.9×
  • Selected a size12.4×
  • Expanded returns policy ×32.3×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.