Synthetic data
All sessions

s-3507

Simulated shopper

Oct 23, 2026, 8:45 PM UTC · mobile · search ads · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 00sDelivery check · ZIP 16826Checked delivery date by ZIPDelivery 74%
  3. 31m 23sBrowsed catalogBrowsed the catalogDelivery 63%
  4. 41m 34sImage 1 · Lumen 400Viewed a product imageNo clear doubt 58%
  5. 51m 55sViewed Ridgeback 38LViewed a product pageNo clear doubt 71%
  6. 62m 01sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 88%
  7. 2m 11sLeft the store

Final guess

No clear doubt88%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
10%
Choice
<1%
No clear doubt
88%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.