Synthetic data
All sessions

s-3508

Simulated shopper

Oct 26, 2026, 6:07 PM UTC · desktop · paid social · Emberline 20°F Down Bag · 15 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 17sSize guide · Emberline 20°FOpened the size guideNo clear doubt 39%
  4. 41m 40sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 57%
  5. 51m 55sOpened reviews · Emberline 20°FOpened reviewsFit 49%
  6. 62m 07sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 98%
  7. 72m 34sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeFit >99%
  8. 82m 54sBrowsed catalogBrowsed the catalogFit >99%
  9. 93m 02sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  10. 103m 32sSize guide · Emberline 20°FRe-opened the size guideFit >99%
  11. 113m 57sImage 2 · Emberline 20°FViewed a product imageFit >99%
  12. 124m 12sAdded to cart · Emberline 20°FAdded to cartFit >99%
  13. 134m 17sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 144m 24sCheckout startedStarted checkoutFit >99%
  15. 4m 36sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×290.5×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.