Synthetic data
All sessions

s-3510

Simulated shopper

Oct 21, 2026, 8:16 AM UTC · mobile · paid social · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 225sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 04sImage 2 · Lumen 400Viewed a product imageNo clear doubt 77%
  4. 41m 09sViewed Ridgeback 48LViewed a product pageNo clear doubt 85%
  5. 51m 15sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 65%
  6. 61m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  7. 72m 03sExpanded specs · Ridgeback 48LExpanded technical specs→ the store shows Built-For Answer hereSuitability 99%
  8. 82m 20sExpanded specs · Ridgeback 48LExpanded technical specsSuitability >99%
  9. 2m 35sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.