Synthetic data
All sessions

s-3511

Simulated shopper

Oct 25, 2026, 9:06 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 227sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 343sSize 10 · Cairn MidSelected a sizeFit 70%
  4. 41m 06sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 47%
  5. 51m 16sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 70%
  6. 61m 29sOpened reviews · Cairn MidOpened reviewsNo clear doubt 39%
  7. 71m 43sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 72%
  8. 81m 50sBrowsed catalogBrowsed the catalogFit 52%
  9. 2m 00sLeft the store

Final guess

Fit52%
Fit
52%
Suitability
3%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
41%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.