Synthetic data
All sessions

s-3514

Simulated shopper

Oct 21, 2026, 4:46 PM UTC · mobile · organic · Driftwood 2P Tent · 14 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 69%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 246sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 17sDelivery check · ZIP 74183Checked delivery date by ZIPDelivery 81%
  4. 41m 57sAdded to cart · Driftwood 2PAdded to cartDelivery 81%
  5. 52m 22sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 96%
  6. 62m 27sCheckout startedStarted checkoutDelivery 96%
  7. 72m 36sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  8. 82m 46sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 93m 02sDelivery check · ZIP 30745Checked delivery date by ZIPDelivery >99%
  10. 103m 09sCheckout startedStarted checkoutDelivery >99%
  11. 113m 13sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  12. 123m 21sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 133m 36sCheckout startedStarted checkoutDelivery >99%
  14. 4m 05sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×22.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.